As a longtime fan of Synergy Kombucha, I set out to redesign the brand’s labels to better connect with a younger, trend-savvy audience, while still honoring the authenticity of the product. Each flavor features a bold, sunburst-inspired design and a vibrant, eye-catching palette that nods to the energizing benefits inside the bottle. I also photographed the final set myself, aiming to capture the bright, joyful essence of the refreshed brand.
SYNERGY KOMBUCHA
Adobe Illustrator
STRAWBERRY
This design leans into clean lines and vibrant color to create a sense of energy and freshness. Repeating elements help unify it with the rest of the series, while the overall tone stays light and uplifting, never too sweet or overly youthful.
Soothing
This design plays with warmth and contrast, layering golden yellows and soft oranges to evoke the flavor’s brightness. I wanted the Mango label to feel approachable and uplifting, with a slightly playful tone that leans into the fun side of kombucha.
Energizing
MANGO
For the Blueberry flavor, I used deep indigo and violet tones to reflect the richness of the ingredients while introducing a more contemporary visual identity. The burst motif adds movement and energy, helping the label feel fresh without losing its grounding in tradition.
Refreshing
BLUEBERRY
