Enertex Marketing
Taking Arts Marketing to the Street
Enertex Marketing is a New York-based data analytics firm specializing in arts organizations. The company offers a broad range of services, from list management to demographic analysis. They were looking for a way to share their success stories with the rest of the arts marketing community, and generate sales leads. Here's what we did:
- Custom Website
- eNewsletter
- Analytics/Tracking
Kate Allen Design worked with Enertex staff and consultants to create an arts marketing blog, featuring success stories from Enertex clients. The site was connected to social media as well as the main Enertex site, allowing customers to easily learn more about the company, and share articles they found interesting using Facebook or Twitter. This helped to put a more personal face on some of the company's more technical services.
To drive traffic to the blog, we created a quarterly newsletter which featured highlights from blog articles. The newsletter was mailed to prominent arts marketers and administrators throughout the country. Enertex was able to increase product awareness and customer conversions significantly.